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Privacy Policy

Plain-language summary: we collect as little as possible, we never sell your email, and you can leave at any time.

Applies to all pages on Smart Choice.

What we collect

Email address and first name, only when you voluntarily submit the free-guide signup form. These are stored by our email service provider, not on this website.

Standard server and analytics data such as page URL, referrer, approximate region, browser and device type. This is aggregate and not used to identify you.

How we use it

To deliver the guide you requested and send occasional energy-saving articles. Every email has a one-click unsubscribe link.

To understand which articles are useful so we can improve them. We do not sell, rent or trade your email address.

Cookies and tracking

This site uses functional cookies needed for the pages to work, and may use privacy-respecting analytics.

Affiliate links may set a cookie belonging to the merchant so they can attribute a purchase to us. That cookie is controlled by the merchant under their own privacy policy.

Third parties

Email service provider (AWeber, once connected) for list management and delivery.

Merchant affiliate programs when you click a product link and leave this site.

Your rights

You can unsubscribe at any time, and you can request a copy or deletion of any personal data we hold by emailing us.

If you are in the EU, UK or California, you have additional rights of access, correction, deletion and objection which we honour regardless of where you live.

Children

This site is not directed at children under 13 and we do not knowingly collect their data.

Changes

We may update this policy as the site grows. Material changes will be noted at the top of this page with a revision date.

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